Welingkar Institute penetrates candidates into marketing field with Marketing Management Program

Marketing is one field that completely relies on target audience, termed in easy language as consumers (all human beings). This also holds the key for an organization to achieve the goal in order to first determine the exact needs of the audience/consumers and deliver the demanded and desired product that satisfy’s the crowds wants in competition with opponent organization who aims for the same target.  

“Theodore Levitt’s”, perceptive about selling and marketing concepts are stated as follows: selling aims on the needs of the seller while marketing aims on the needs of the buyer. Selling is occupied with the sellers need to transform his/her product into cash and marketing deals with the idea of satisfying the needs of the consumers through the feature and creativity associated with the product and the before delivering it to the consumer for consuming basis.

Eliminating and understanding the three prominent sections indulged with marketing:- 

Focus of the market: defining the target market is crucial step in marketing, without the understanding of proper market it becomes difficult for any organization to establish its product. An organization can’t fulfill all the needs and wants of the market as the field is broad. In order to master this particular aspect organization needs to come up with a tailored program for each target market. This would also help them to analyze their competitors, market needs, and demand for a particular product, lastly how to emerge as a proficient organization that is capable of providing effective products. 

Orientation of the customer: defining the market still could be an easier job but thinking likes customers very difficult. Many companies fails to understand what exactly is seeks by the customers, this happens due to they lack in thinking oriented by customers. Customer oriented thinking acquires the organization to define customer needs from consumers point of view. All the products require tradeoff and this couldn’t be achieved without the proper research. For e.g.: an organization must know what exactly consumers demands before thinking about buying a car? The consumers generally think about buying a car is first about its safety, features and whether it fits his/her budget. Therefore it’s impossible to achieve all these features couldn’t be fit into one particular car; this is where the automobile engineers need to start brain storming their heads with innovative ideas. Thinking with the aspect of customer’s orientation and delivering a product that doesn’t please the consumers but what fulfills their expectations, helps in satisfying the customers.   

The most important question that arises in every applicants mind would be the importance of satisfying the customer? This could be easily answered with the term customer retention. The sales chart is divided into two categories: the new customers and the repeaters or the old customers. It’s hence important to attract new customers as well as retain the present one’s since it would help in attaining the profitability of the company.

Coordinating with the market: To coordinate with the market, this kind of talent is not inherited by most of the employees working in an organization.  Fortunately, not all the employees in a company are trained or motivated to pull together for the customer. Coordinated marketing is further cut up into two sections.

• First marketing functions: - that involves sales, advertising, product management, market research, and the coordination between the prices with the target.

• Second is coordination with other departments within an organization. These employees maintain a proper coordination between the organization and its employees and the effect is displayed on the consumers by satisfying their needs and demands. 

Profitability: the prime purpose of any organization is to attain their desired goals. Profitability differs from organizations to organizations. For instance for private companies their main aim is to achieve profit whereas for non-profit and public organizations is to survive and attract enough funds to perform their work and produce satisfactory products for consumers.

The market is not just associated with the aim of earning profits, but they demand for potentials that could meet and understand different types of customer’s needs and demands. Marketing field is a great place of opportunity for not only salespeople who focus on achieving sales-volume goals but also marketing people who focus on identifying profit-making opportunities. 

Welingkar Institute of Distance Learning in Marketing Management Program: 

Welingkar Institute in collaboration with EINS education provides with a distance learning MBA programs in marketing management is structured for working professionals. Industry experts based on the market and industry demands delivers their teachings through various effective online and offline methodologies at Welingkar Institute.

Students at Welingkar Institute are exposed to professional, functional and soft skills training to meet with the high-level corporate demands effectively, efficiently and confidently. This distance learning management program is at par with any programs in India. By introducing this program Welingkar ensures that education goes beyond the geographical limitations, for aspirants staying in distant cities.

  

This management program combines knowledge of business management with an understanding of how the market economy works and the appropriate role of globalization. It offers the largest set of courses and faculty in the area of Marketing. The variety of courses offered by the marketing faculty has been designed to meet the needs of both management as well as considering the needs of the market. Applicants from management background would be taught fundamental aspects of marketing management and would be trained in management practices.

Welingkar Education is devoted to produce excellent managers with broad based sense of knowledge in marketing sector. This program in Marketing Management has been introduced for applicants seeking to enhance their management skills and apply them in future for management services. To enroll with distance learning management program at Welingkar Institute of Management, Click Here:

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