Reap your Knowledge in Media & Advertising with Welingkar Institute

Before getting into the vast field of Media & Advertising, an individual needs to know the basic structure of the subject. The objectives, strategies and techniques emphasized in the subject. Without brushing up the perfect knowledge about this course it would become very difficult for an applicant to further pursue career in it. 

Understanding the key elements of media objectives that influence advertising:

Media planning is the key role that plays a crucial role for an effective sale of a product for the consumer. It simply begins with a careful analyzing of the target audience and the market. In order to do so a set of things needs to paid more attention to accomplish a successful media planning strategy. It includes:

• Focusing on consumer behavior towards a particular product, understanding their needs and demands.

• Creating plans that reflect the consumers or marketers purchasing process in the market.

• Influenced consumers in the marketplace.

One of the successful methods of studying media planning is defining the target audience by observing and monitoring them. This method is also valuable for influencing and embarking a successful media strategy

Target audiences are the main aspect for media planning and advertising. Target audience could further be categorized as age, sex, income, and education; however these factors are still not enough to determine the media habits of a person in a target market. Correct information about the patterns of consumers helps the marketers to design a product with a message that appeal to the right people. 

Media plans are not alike; it keeps changing according to several elements involved in media planning. These elements are:

• Marketing analysis.

• Advertising analysis.

• Media strategy.

• Media scheduling.

• Justification and summary.

Marketing analysis is nothing but a comprehensive review of the fundamental marketing program that includes a statement of current sales, current market share, and prime prospects, etc. These elements helps to reflect a compatible pricing strategy based on the product, that further benefits and provides with an analysis of the competitive environment.

Advertising analysis simply states the fundamental advertising strategy and budget could be used for meeting advertising objectives. It also uses creative tactics for media strategy. The media monitors and notes when ads must appear in front of individuals. The justification and summary in media planning helps to determine appropriate measures required for the attainment of organizational goal. 

Advertising Objectives:

For a successful media planning the next factor is required is the mode of advertising linked to it. The selection of media also lies with the review of communication strategy being used. The advertising acts as an agent for successful media planning by promoting the product with a message for the consumers. For this there are certain factors and objectives stated:

• Reach
• Frequency
• Opportunity to see (OTS)
• Gross rating points
• Cost per rating point
• Cost
• Continuity
• Impressions

These ingredients are the key features of an advertising program. Reach is the number of people, households, or businesses in a target audience exposed to a media vehicle or message schedule at least once during a given time period. Hence it becomes really important to understand the relation and importance of media planning and advertising. 

Welingkar Institute Introduces PGDM-HB in Media & Advertising:

The fourth pillar of democracy in India: Media and Advertising plays an important role. It influences the day to day activities of individuals. In the coming years the field of media and advertising have accomplished outstanding progress, owing to the birth and development of a number of media firms as a result it has also generated multiple job opportunities for youth all over the country.

Welingkar Institute in collaboration with EINS education provides with a post graduation program in media and advertising management in Hybrid Learning Mode which is equivalent to any correspondence MBA programs structured in India. The management program is structured for working professionals, housewives and other students.

Industry experts based on the market and industry demands delivers their teachings through various effective online and offline methodologies at Welingkar Institute. With the aim to prepare students to make valuable contributions to the media, Welingkar Institutes offers a 2 year PGDM program in Media & Advertising Management.

Media is a vast field encompassing different sections such as print media, electronic media and the newly emerged digital media have resulted with large amount of vacancies for applicants. For students who aspire to yield a career in TV and Radio Channels, Advertising and PR Companies, etc. this is a remarkable opportunity. Register today with Welingkar Institute of Media & Advertising Management Program, click here:
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