“Marketing is a race without a Finishing
Line”. - Philip Kotler
The customer is called the ‘king of the market’. He indeed
is. Your business will flourish only if your products and services are
appreciated and liked by the customers/ target audience.
If Business is a
Soul then Marketing is its Heart. It is the process of making the products/
services reach the potential customers on the right time through the right
medium. A product/ service well marketed will always likely to succeed.
Marketing comprises of Advertising, Sales, Promotions and Public Relations. For
all of these, you require a workable Marketing Plan/ Strategy in hand.
Marketing and Business:
Whatever segment your
business belongs to, it will not succeed unless it is marketed efficiently.
When you are in business, you have to expect the unexpected. You have to hope
for the best but be prepared for the worst. The customers are easy to
influence. Loyalty is there but only to some extent.
Marketing and
Business success:
The voice of Business: The business will make
Profits and succeed only if the potential buyers/ target audience are well
acquainted with the products/ services that it offers. If they are unaware of
the company’s existence, it surely will lead to loss/ failure of the company.
Effective communication is the solution here. Effective marketing strategies
should be formulated to reach the target audience. If the company fails to do
this, it will lose the opportunity to progress.
Marketing enhances the look of the company in the eyes of the customers.
Growth in sales: once the target audience gets
familiar with the company and its products and services, the demand for it
increases. Word of mouth publicity happens by the satisfied customers. More the
awareness of the products, higher the sales/ demands.
Builds the company’s reputation/ Brand value:
marketing plays a vital role in building the company’s reputation in the
market. Strategies like communication, outdoor advertising, commercials,
reviews of existing customers etc builds the reputation of the company.
Competition: Small size companies should get
equal opportunity to grow in the market as the big ones are given. If marketing
is not done, then the customers will never know of the lesser popular
companies. This will benefit the big corporate companies who remain the only
option for the customers because they are not aware of the other companies.
Marketing Business leads to healthy competition. Only when you compete, best
results are seen. You try to hard work and improve the products and services
provided by your company to increase customers.
It is now clear that without marketing a
Business cannot succeed.
“Someone’s sitting in the shade today because
someone planted a tree long time ago”. - Warren Buffett
ONLINE PGDM- HB
IN MARKETING:
EINS Education is a team of dedicated
academicians and industry personnel who have the motto to impart all round
excellent quality management education. This Institution has forayed into the
field of PGDM in Marketing.
Doing a PGDM-HB in Marketing from Welingkar Institute of Management
through EINS Education is a unique program and very flexible. It allows the
students to access the lectures ANYTIME AND ANYWHERE. This is highly useful to
the working professionals who face scarcity of time. This program ensures
better and deeper understanding as the students can view the lectures multiple
times.
Another advantage of Welingkar’s distance MBA program is that it is highly
affordable. This program enhances your knowledge on marketing and prepares you
for a bright career in this field.
Career opportunities:
- Marketing Manager
- Brand Manager
- Market Research Analyst
- Product Manager
- Direct Marketing
- Market Developers
- Strategists
- Customer Segmentation Specialists
- Product Management Careers
Armed with all necessary managerial qualities,
you can proudly walk into the field of marketing and carve your own niche in
the top echelons of the corporate world.
Connect with EINS Education today!
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