At
the beginning of production, advertising will inform you what a product is like
where you can get it and how much it costs the consumer. In order to persuaded
people to keep on buying or attracting them with their products company’s uses
different media advertising techniques. Hence it becomes really crucial to
understand the components of media advertising for any applicant before
thinking about making a career in it.
Modern
advertising uses various methods and techniques to sell their products, along
with the use of many advertising strategy and methods. With the inclusion of
media techniques it becomes as the more effective and efficient way to grab
more consumer’s attention towards the product
Understanding the
components and techniques of a successful media advertising:
Normally
advertising could be of different types at different levels depending on prime
factor known as the target audience. And many factors also affect in terms of
media advertising. The sole reason why companies, marketers, etc, uses media
advertising for promotion of their product, it’s because of it more accessible
and higher reach towards all the consumers at all level.
Media
advertising could be successful by using different agents of media for the
promotion of the product. Different kinds of mediums are located at different
locations with distinctive group of audience. Media advertising is very
effective especially at times when people are waiting for specific news, or
events, in such instance it’s also expensive but very constructive in
manipulating and converting consumers into buyers with the mode of media
advertising.
Here given below
are the three main components used for media advertising:
- TV-Commercials:
Television
is the most powerful advertising medium, since an individual could easily be
introduced with the detailed information of the product. In terms of T.V
commercials the marketer could decide the time slot for the advertising to be displayed
depending on the target audience.
For
e.g., displaying an advertising about medicines like cough syrup during
children programmes hour won’t be helpful since they cannot buy the car,
whereas displaying advertisements about crème biscuits like Oreo would interest
them and would make them force their parents to buy it for him/her.
During
the afternoon hours where people often watch movies, that particular slot is
often expensive, but efficient since, people even though gets irritated with
the regular interruptions but catchy advertisements’ often with catchy slogans
are often hammered into their brains with the help of hammer advertising
theory.
- Printed Advertising:
Printed
advertising in simpler terms could be defined as advertorials spotted in newspapers
on right hand side. The price factor for the place in newspaper is similar to
that of T.V. Commercials. The placement of these printed advertising could
depend on the marketers choice; it could vary on the size, shape and content of
it.
The
benefits of posting an ad in newspapers are more people who are not exposed to
televisions and other media factors could easily be attracted by these kinds of
ads. People mostly working groups, housewives, businessman, etc. are the main
target audience in this particular field. By putting up catchy advertorials
with the use of loud and bright colors, makes it eye catchy for readers. Also
factors like placing ads on the right hand side of the newspapers helps to grab
consumer’s first look.
In
India newspapers are circulated to millions of population in distinctive
languages. Hence by imparting advertorials in the newspapers makes it more
effective in spreading about the product amongst consumers of all kinds.
By
putting up a proper layout with detailed and precise information about the
product, makes it more interesting for readers and hence results in rise of
that particular product demands.
- Direct mailing:
The
direct mailing is another form of media advertising. The marketers prepares a
list of consumers along with their names and address and then sends leaflets to
a group of target audience interested in its products.
For
individuals receiving mails from different companies about different products
becomes a mode of wastage and irritation, however not all people thinks it that
way. For some people getting discounts, updates about the products, knowing
about the latest trends, etc, is informational and hence they end up buying or
ordering products online.
These
were the listed techniques extensively used by many marketers in today’s world
to sell their products. From Cadbury to Amul, from Videocon to L.G, from Amazon
to Myntra, etc. all of these well known firms exercise the above technique to
sell their products worldwide. For any applicant to enter the world of Media
Advertising becomes really crucial to master in-depth knowledge about each
component for a successful and bright career.
Welingkar
Education Offers Management Program in Media And Advertising:
The
Advertising and Media program from Welingkar Institute of Education in Mumbai,
India, covers the central principles of advertising and enables students to
gain a wide spectrum of knowledge in practical abilities and helps them to
develop creative skills across a wide range of media and advertising practices.
Welingkar
Institute in collaboration with EINS education provides with a post graduation
program in media and advertising management in Hybrid Learning Mode which is at
par with any correspondence MBA programs structured in India. It is structured
for working professionals, housewives and other students. Industry experts
based on the market and industry demands delivers their teachings through
various effective online and offline methodologies at Welingkar Institute.
This program
exposes applicants to different levels of media advertising techniques like:
- Complain planning and management.
- Media planning while equipping applicants with the optimistic approach and tactics in planning.
- Co-ordination of various events.
Some of the key
features of Welingkar Institute are as follows:
- Virtual Classroom facility: Live interaction with professors, sharing of documents and content
- E-Learning Toolkit: Kit contains course content summary, PowerPoint presentations and sample question papers to promote a better understanding amongst students.
- WeTube: an online library introduced for the working professionals which consists of archives of content on general management studies in video format making it more interactive and interesting for students.
- Personal Contact Programs: an on-ground activity conducted on regular intervals with the aim to promote peer interaction and to clear the doubts by answering queries related to the curriculum in person.
Pursuing
a program in Media and Advertising Management Program with Welingkar Institute equips
aspirants a blossoming career in this field to forge ahead. Enroll yourself with this finest educational
program today. For best management programmes from Welingkar Educational
Institute click here: http://bit.ly/1gGBPx0
No comments :
Post a Comment